Context

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Versapay is a Canadian financial technology company that specializes in accounts receivable software that provides electronic payment and invoicing solutions to businesses. Their platform helps businesses of all sizes automate their financial operations and improve their cash flow management. With Versapay, businesses can process invoices, payments and receipts electronically, reducing the need for manual labour and increasing efficiency.

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In 2009, Canadian Business Magazine named Versapay Corporation the fastest-growing company in Canada and now processes over $1 billion in payments annually.

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The Challenge

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Versapay needed a way to better connect with the target accounts that they were spending resources to reach with their content. Versapay had been active in account-based, email, and social media marketing often with static content and outdated design that wasn't converting to its full potential.

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What We Did

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We helped Versapay by introducing interactive content and putting together a modern content strategy that was much more fitting to Versapay’s communications channels.

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Data suggested that content with interactive components was much more likely to receive engagement and eventual conversion. We used engagement as a goal, and built an ROI calculator for Versapay’s core product, ARC, as well as a web-based interactive quiz that analyses a company's collections process and gives users a score. 

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For static content, Syndicate designed several marketing assets, built on modern design principles that elevated the brand, competed with other technology companies, and grabbed attention.

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