Context

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Velocity is a state-of-the-art cognitive training app for amateur athletes. Velocity enables athletes to measure & increase their Athletic IQ by playing and competing in scientifically-designed brain games against friends and pro’s around the world. Velocity is the result of 6+ years of proprietary state-of-the-art research - from sports psychology, computational neurobiology, cognitive science... with input from world-class athletes, coaches, recruiters... and informed by training methodologies from the US Air Force. Their approach is unique, multidisciplinary, and immersive.

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The Challenge

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Before its launch in early 2023, Velocity needs to educate athletes, teams, leagues, and investors about what the product is, how it works, and why it will be successful.

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Given the young, tech-savvy target demographic, Velocity aimed to use Instagram and web as their early funnels of information distribution to generate and gauge demand for the app. They needed a spot-on design framework to match the product and audience, and a robust and agile strategy for building an audience before launching.

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What We Did

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Syndicate has partnered with Velocity to address a range of challenges and optimize the company's digital presence. Our team was responsible for the design, development, and implementation of the company website and sign-up forms for various audience sets. We also built a comprehensive library of brand assets and content strategy to support Velocity's pre-launch demand generation efforts. Through our collaboration, Velocity has greatly improved its online presence and can now better connect with its customers, athletes, and investors.

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